Hello..... My name is Elma Raw, owner of Charisma Bridal in Taradale. It is a real thrill to be back in my home country permanently after 40 years in Australia, and a real joy to have been able to relocate my bridal business back in this gorgeous country.

When my eldest daughter married 20 years ago, it resulted in a very big change in my life!.
I found that the wedding preparations involved travelling long distances to purchase wedding requirements, spending hours sourcing items, lots of sewing to make what couldn’t be located or purchased, lots of broken promises made by shop owners and an obvious lack of caring and service for brides.

After the wedding, I decided to start my business to rectify the problems I had encountered. For the last 20 years, my business has prospered by supplying my customers needs and helping them to have their special day - their way.!!
I have seen many changes over the years in the industry and gained a lot of knowledge and experience during this time which I look forward to using to assist all my future brides.

I am excited also to be able to introduce to our Bay new designer labels not generally known in NZ, as well as access to well known International labels.

I am proud to be able to supply larger size gowns for the bride or bridesmaids as experience has shown these can be very hard for brides to locate. All brides are important to us and so we have several ranges of wedding gowns to suit all budgets and we stock sizes 6-28 in store. We will look forward to you visiting us and will do our utmost to help with what ever you require.

The weather is outside of our control but we can work on all other requirements!.

I hope you enjoy the site and thank you for visiting. Happy Planning.!!!

Regards Elma.

Text is for the shop photos only....Charisma Bridal Store in Taradale was opened in March 2011, and has been busy since its first day. Shop hours are 9am to 5pm Tuesday to Friday .9am to 4pm Saturday. Closed Sunday & Monday. After hours by appointment

New Store

The store has ample room for strollers or mobility scooters with easy access to view the merchandise. We love to welcome people into the store to view our beautiful selections. Please visit when next you are in town.

New Store

Our fitting rooms are designed for any bride to view the gowns from all angles and are heated on the colder days of winter. We can provide the complete look for the wedding day from our range of accessories already in store. As well we have fabric samples available if you need to match the grooms ties or have the mothers outfit made. Our professional dressmaker can assist with quotes and advice in these matters.

New Store

We understand all weddings are as unique as each bride & groom ,and we do want our couples to have Their Day,Their Way.We intend to provide the caring service and attention to detail that is needed to achieve this for them all.

New Store


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